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Social Networking Gives Online Ads A Break

One morning in January, hundreds of commuters at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile. The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more than 15 million times on YouTube.    [...]
Posted: Tuesday, June 23rd 2009

Facebook Faces Fraud Allegations

Facebook's revenue target for 2009 is reportedly $550 million, nearly twice last year's $280 million; a large part of that revenue derives from cost-per-click (CPC) advertising from small advertisers. But recent news and complaints about click fraud of up to 100% has made these advertisers angry. Complaints (on WickedFire)  [...]
Posted: Monday, June 22nd 2009

Nestle Puts Tweets Inside Ad Units

Food mogul Nestle has turned to Twitter for an ad campaign to promote JuicyJuice, reports AdAge. Juicy Juice is not the first brand to integrate Twitter into an ad campaign, but it is the first to allow users to post tweets within an ad unit that appears anywhere on the web. The ad unit will be tested for one month on mom-targeted sites   [...]
Posted: Friday, June 12th 2009

Augmented Reality Technology Brings Useful Service to USPS

To strengthen the US Postal Service's position in online brand equity, as well as stimulate more use of the site and e-commerce sales, agency AKQA/DC launched the Virtual Box Simulator. The Virtual Box Simulator is a component of USPS's current campaign, "A Simpler Way to Ship," and its objective is to leverage augmented reality technology in a way that is practical for USPS clients. Users print a little eagle off the website, switc  [...]
Posted: Friday, June 12th 2009

Google Wave Integrates Email, Data Sharing, Tweets

Google demonstrated a new product, Google Wave, yesterday at the Google I/O conference in San Francisco. Google Wave is the result of a multiyear project bent on integrating e-mail, instant messaging, photo sharing, and possibly social networking. Components of Twitter, Friendfeed, and Facebook, alongside other internet discussions, can be aggregated in one interface, stream-of-consciousness-style. Users   [...]
Posted: Friday, May 29th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

AOL Resuscitates Comparison Shopping Site

Tomorrow AOL will relaunch AOL Shopping, a comparison shopping site that emphasizes deals, bargains and coupons. The site showcases monthly specials from retailers across a handful of categories, including cookware, appliances and electronics. Each month the deals change; and a new suite of advertisers are expected to pepper the mix, including Barnes & Noble, Sears, Dell, Sephora and Bank of America. The site also features coupons from PriceGrabber.co  [...]
Posted: Tuesday, April 14th 2009

Pixazza Launches Crowdsourced 'AdSense for Images'

Photo ad network Pixazza has launched an e-commerce feature that enables viewers to click on items in an image, then view online product listings for them. The service enables web publishers to add little yellow tags to items in an image. When users hover over the tag, a product listings box appears that enables them to click through to retailers and make purchases. Websites like iamnotobsessed.com have been testing the feature since last fall,   [...]
Posted: Friday, March 27th 2009

Twitter to Charge for As-Yet-Unspecified Add-Ons

Twitter is further solidifying plans to implement a premium account structure for "power" users or companies. Co-Founder Biz Stone confirmed that the company recently hired a product manager to develop commercial accounts, but reiterated that the service would be "free to use by everyone," and for-profit services would be add-  [...]
Posted: Thursday, March 26th 2009

Netflix Connects Users with Facebook

Online consumer entertainment retailer Netflix, which publicized intentions to focus more on its online content streaming service, is expanding its internet presence through a partnership with social networking site Facebook. Using the Facebook Connect extension of the social networking platform, Netflix customers who are Facebook members can seamlessly link both accounts, the company explains. This will allow Netflix customer  [...]
Posted: Thursday, March 26th 2009

YouTube's Supersized Masthead Draws 'Encouraging' Engagement

Last Friday Google expanded an existing YouTube masthead ad into a "crosstalk ad unit," according to Adam Stewart, Industry Director-Media and Entertainment at Google. "It's a high-reach, high-impact ad unit that can deliver results," he said. It's also much larger than typical mastheads, reflecting growing eagerness by major online brands to unroll bigger, more engaging banner ad units to draw  [...]
Posted: Tuesday, March 24th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

YouTube, Universal Plan Premium Music Video Hub

YouTube and Universal Music Group are contemplating an alliance by which the former would build a music video hub for the latter. According to The Wall Street Journal, YouTube will also provide ad sales support and a platform to distribute Universal video content to other sites. The pending project's been tentatively dubbed "Vevo" and has been underway since last year. People familiar with the matter   [...]
Posted: Friday, March 6th 2009

Lucky's iPhone App Steers Ladies into Local Stores

Lucky, the Condé Nast publication about "shopping and style," released an iPhone application that lets shoppers locate a particular brand, color, and size of shoe in nearby stores. The Lucky at Your Service app taps into inventories of stores carrying the 70+ types of shoes listed in the magazine's March shoe guide, then narrows the search down to those with the model in stock. It then uses iPhone's GPS capability -- or an entered ZIP code -- to zero in on stores closest to the user,   [...]
Posted: Wednesday, February 4th 2009

Droga5's Honeyshed Dries Up at Week's End

Honeyshed, a web shopping venture launched by Droga5 and backed by Publicis, is shuttering at the end of the week for financial reasons. "Honeyshed was a great experience and an idea we all firmly believed in," founder David Droga stated somberly. "Sadly our ambitions weren't quite in sync with the economy." The site launched as a branded entertainment experiment in 2007. It relaunched in Nove  [...]
Posted: Tuesday, February 3rd 2009

'Power Shoppers' Seek Freshness, Personality in e-Tail

As American consumers grow more familiar with, and dependent on, online shopping, expectations about the quality of their experience increase dramatically. Natch, the stakes also get higher for retailers, writes Retailer Daily. Power shoppers - those that shop online at least three times per month - have the highest expectations,   [...]
Posted: Thursday, January 29th 2009

'Google Holiday Shopping' Leverages Top Product Searches

Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories. "To find the season's most wanted gifts, Santa's elves mined millions of recent Google Product Search queries to put together some of the most popular products people are searching for," the site reads. Categories include Video Games & Toys, Cold Weather and Specialty Foods. "Bakugan," "peacoat" and "chocolate fount  [...]
Posted: Wednesday, December 3rd 2008

BeatMyPrice Brings Lowest 'Net Rates to Reticent Shoppers

Stateless Systems, the developers of online coupon site RetailMeNot, launched BeatMyPrice.com. The premise is simple: users enter the item they want to buy, the URL where they saw the item for sale, and the price to beat. An adjusting slider enables them to narrow results by preferred price point. By entering a URL and price point, users do two   [...]
Posted: Tuesday, November 11th 2008

SmartyPig: Higher Savings, Wiser Spend, Over 'Net

Observing how the economy has affected discretionary spending, a service called SmartyPig aims, with a friendly face and soothing pink motif, to help users save ... and pass savings on from online retailers. The site launched this year. Its modus operandi is to help users build online savings goals for major purchases, including travel, electronic devices and gifts for the holidays. A high-yie  [...]
Posted: Thursday, October 30th 2008

MySpace Plots to Monetize Panoply of User Pics

Through a partnership with HP, MySpace hopes to encourage its resident narcissists to print photos and buy customized merchandise from their profile pages. HP's web-based printing software will be available in the photo sections of MySpace users, which uploaded nearly four billion photos to date, reports the Associated Press. Click-to-print   [...]
Posted: Wednesday, October 8th 2008